Search Engine Optimization Methods
1) On Page Optimization:
2) Off Page Optimization:
On Page Optimization: on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
On Page Optimization Techniques:
- Title Optimization
- Header Tags (H1-H6)
- Content Optimization
- Site Loading Page time optimization
- Meta keyword optimization
- Internal Linking
- URL Optimization
- XML sitemap.robot.txt,canonicalization etc
Avoid common on-page SEO mistakes such as:
- Duplicate content
- URL variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
Avoid spammy SEO tactics such as:
- Hidden text
- Hidden links
- Keyword repetition
- Doorway pages
- Mirror pages
- Cloaking
Off Page Optimization: off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.
Off Page OptimizationTechniques:
- Article Submission
- Directory Submission
- Press Release Submission
- Web 2.0 posting
- Social Bookmarking
- Rss,Video,gust posting,blog comments etc



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